• Since 2020, the environment has been volatile, leading many CIOs to rethink their priorities and strategies.
• The organization already has a digital strategy, but there is a lack of understanding of what digital means across the enterprise.
• Digital investments have been made but fail to demonstrate the business value.

• The current digital strategy was developed in isolation and failed to garner consensus on a common understanding of the digital vision from across the business.
• CIOs struggle to understand what existing capabilities need to transform or what new digital capabilities are needed to support the digital ambitions.
• The existing Digital Strategy is synonymous with the IT Strategy.

• Identify new digitally enabled growth opportunities.
• Understand which digital ideas yield the biggest return and the value they generate for the organization.
• Understand the impact of opportunities on your business capabilities.
• Map the customer journey to identify opportunities to transform the stakeholder experience.

By this point you have leveraged industry roundtables to better understand the art of the possible, exploring global trends, shifts in market forces, customer needs, emerging technologies, and economic forecasts to establish your business objectives and innovation goals.

Now you need to formalize digital business strategy.

Phase 1: Industry Trends Report

Phase 2: Digital Maturity Assessment

Phase 3: Zero-In on Business Objectives

Business and innovation goals are established through stakeholder interviews and a heatmap of your current capabilities for transformation.

Formalize your digital business strategy

Methodology

Members Engaged

• CIO
• Business Executives

Info-Tech

• Industry Analyst
• Executive Advisor

Phase 1: New Digital Opportunities

Phase 2: Evaluate Opportunities and Business Capabilities

Phase 3: Transform Stakeholder Journeys

Content Leveraged

• Digital Business Strategy blueprint
• Client’s Business Architecture

1. Hold an ideation session with business executives.
   • Review relevant reports on industry trends, market shifts, and emerging technologies.
   • Establish guiding principles for digital transformation.
   • Leverage a trend-analysis approach to determine the most impactful and relevant trends.
   • From tends, elicit leapfrog ideas for growth opportunities.
   • For each idea, engage in discussion on assumptions, value drivers, benefits, and risks.

1. Create opportunity profiles.
   • Evaluate each opportunity to determine if it is important to turn into initiatives
2. Evaluate the impact of opportunities on your business capabilities.
   • Leverage a value-chain analysis to assess the impact of the opportunity across value chains in order to understand the impact across your business capabilities.

1. Map stakeholder journey:
   • Identify stakeholder personas
   • Identify one journey scenario
   • Map stakeholder journey
   • Consolidate opportunities
2. Breakdown opportunities into actional initiatives
   • Brainstorm priority initiatives against opportunities.

Deliverable:

Client’s Digital Business Strategy

Phase 1: Deliverable

1. Compiled list of leapfrog ideas for new growth opportunities

Phase 2: Deliverables

1. Opportunity Profile
2. Business Capability Impact

Phase 3: Deliverables

1. Opportunity Profile
2. Business Capability Impact